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Brave new world for summer tie-ins

Last updated: 2006-05-30

Brave new world for summer tie-ins
2006-05-30

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Big summer films such as "Superman Returns" and "Cars" are looking further afield than traditional marketing partners like McDonald's, Burger King and PepsiCo as they try to reach niche markets -- and figure out how to deal with media attention on junk food and obesity. ... ...
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Burger King Kurt Russell
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Wendy's burger chain to withdraw from Japan (2009-12-11)
McDonald's October same-store sales up, U.S. slips (2009-11-09)
China drives Yum profit beat; raises '09 view (2009-10-06)
Fast Food Loaded with Corn (2008-11-11)
Burger King switches to trans fat free oil (2008-10-02)
Study: Restaurant kids' meals loaded with calories (2008-08-04)
Los Angeles wants to take bite out of fast food (2008-07-29)
Tomatoes pulled off shelves amid salmonella scare (2008-06-10)
Why did food sellers treat tomatoes like hot potatoes? (2008-06-10)
Burger King announces board changes (2008-05-27)
Investors look to earnings for hints about consumer spending (2008-04-26)
New York chain eateries must post calorie counts (2008-01-23)
NYC revives vote for calories on menus (2008-01-22)
Quiznos offers new lineup, slogan (2008-01-18)
Burger King unveils healthier kids menu (2007-09-12)
Chains refuse to put calories on menus (2007-06-26)
Wendy's may go on the block (2007-06-18)
New menus, ads crown Burger King rebound (2007-06-16)
Ten of the best April Fool's Day hoaxes: US museum (2007-03-29)
Burger King changes policy on animals: paper (2007-03-28)
Burger King profit up; considers dividend (2006-11-01)
US fast-food chains sued over carcinogenic chicken (2006-09-29)
Bill targets state food label warnings (2006-08-20)
Stocks end lower on inflation, earnings worries (2006-08-01)
Food label warnings stirs debate (2006-07-27)

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